ABOUT US
Shapee was founded by Fion Tan, a mother of three, inspired by her personal motherhood journey. Despite challenges with breastfeeding her first two daughters, she triumphed with her youngest, nursing him for 38 months.
Driven by a belief in the strength and grace of mothers, Shapee has grown from humble beginnings to become a trusted name for quality, functional, and care-driven products.
As we look to the future, our mission remains clear: to empower mothers worldwide with confidence and support throughout their motherhood journey.
From Mother, To Mother, For Mother
Purpose
To empower mothers with confidence and self-worth during their motherhood journey.
Mission
To provide mothers with comfortable, high-quality maternity and nursing essentials that enhance their confidence & well-being.
Vision
To create a world where every mothers feels valued, supported,and empowered.
Purpose
To empower mothers with confidence and self-worth during their motherhood journey.
Mission
To provide mothers with comfortable, high-quality maternity and nursing essentials that enhance their confidence & well-being.
Vision
To create a world where every mothers feels valued, supported,and empowered.
WHAT WE BELIEVE
Empowering Mothers with confidence and self-worth is essential for their well-being and the well-being of their families.
CORE VALUE
TRUST
RESPECT
ACCOUNTABILITY
AMBITIOUS
ONE TEAM
OPENNESS
AWARD RECOGNITION
AWARD RECOGNITION
